Our Values
Inclusivity
We welcome and support all individuals, honoring diverse backgrounds and experiences with open hearts and minds
Empathy
We listen with compassion and act with understanding, meeting people where they are in their journey
Integrity
We operate with honesty, accountability, and an unwavering commitment to doing what’s right
Transparency
We build trust through clear communication, open decision-making, and shared purpose
Advocacy
We give voice to those who serve, championing their mental health and well-being at every level of society
Courage
We face difficult truths, break down stigma, and lead change — even when it’s hard
Our Mission
Dedicated to saving the lives of our Military, Veterans, First Responders and families through the support, education, tools, and resources they need to overcome mental health and service-related challenges.
Our Vision
To make a lasting impact on those who serve our nation by fostering a culture of support, raising awareness, and delivering effective resources that significantly reduce military, veteran, and first responder suicides.
Our Goals
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Reduce suicide among Military, Veterans, and First Responders.
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Eliminate the stigma surrounding mental health
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Raise awareness through community education and outreach.
Our History
On November 2nd, 2019, founder and CEO Zoeie Kreiner made a heartbreaking call to her son, who was deployed overseas. She had to tell him that one of his closest friends had lost his battle with PTSD. Within a week and a half, he would lose two more brothers-in-arms the same way.
In the months that followed, Zoeie struggled with how to help her son cope — and began to think about all the others who might not have anyone looking out for them. That thought became a calling.
One evening, after speaking with another military mom, Zoeie sat down and wrote a simple goal: To Save Live - One Hero At a Time.
From that moment, Support Over Stigma was born.
Since its founding in 2020, the organization has grown rapidly, reaching over 25,000 veterans, military members, and first responders. Through life-saving outreach, trauma-informed education, and direct support, we are empowering those who serve to rediscover hope — and choose life.
